CASE STUDY
01
At-home water testing
REVOLUTIONIZING THE AT-HOME WATER TESTING EXPERIENCE
Can a traditional pool chemicals company lead circular product innovation?
Walking the talk and guiding the CEO
I led Leslie’s—a company rooted in pool and spa chemicals—through uncharted hardware innovation, from uncovering customer pain points to launching their first hardware product: A low-emission, new-to-market residential pool water testing device built for PaaS.
THE IMPACT
4.8★
Rating, simplified device UX
40%
Lower carbon impact
23%
Bill of Material (BOM) cost reduction
MY ROLE
As Project Lead, I bridged vision and execution, made the CEO a design champion, and launched 2x faster.
Advised CEO to elevate design and align leadership
Set North Star vision to guide early team decision-making
Led insights, UI/UX, hardware design, engineering, and brand
Applied Circularity and Design-for-Manufacturing (DFM) principles
Delivered seamless physical-digital experience
GOOD DESIGN Award 2024
Industry recognition
“…Leslie’s has always been a leader, and it’s remarkable that they have driven their in-store technology into such a sleek device and an easy-to-use approach for pool and hot tub water testing.”
-Marianne Trusty, President of Pool Magazine
DEEP DIVE:
See the full journey
Back to Overview
Next: Net-Zero design

